The Gallery Hotel Branding
The Gallery Hotel is a faux boutique hotel with the mission of inspiring young adults who are interested in art. In this hotel, one can find fully themed rooms based on specific artists, art movements, and artistic techniques. Its purpose is to inform hotel-stayers about art in depth. It's also meant to be a place of relaxation for any artists. The Gallery Hotel wanted to showcase these ideas through strong branding.
The Logo and Its Variations
I wanted the logo to be applicable to any events the boutique hotel could possibly have. Since the hotel will have themed rooms, different levels of management, and more, I decided that color coding with the logo would be a good idea for organization.
Brand Materials
To create a strong brand identity, I created matching stationary items for The Gallery Hotel. The letterhards, envelopes, and business cards all have details that can tie in these items to the designed logo.
The Stationary Suite
Merchandise Design
Because my target audience was young adults, I decided to create phonecase merch for them. Young audiences love to feel connected to place, events, or people through specially designed items, so I thought this would be a good way to make the audience connect with The Hotel Gallery.
Another way to connect with this young adult audience was to advertise on social media. I designed social media assets and layouts for The Hotel Gallery to use.
Social Media Design
Environmental Design
