Doughlicious Branding and Packaging
Doughlicious is an edible cookie dough business that was created by two best friends. They wanted their company to reach new audiences and to do so, they needed a new logo along with eye-catching packaging. The standout point of the brand is the fact that their seven flavors are named after the Seven Deadly Sins (Lust, Gluttony, Greed, Sloth, Wrath, Envy, Pride).
The Logo
The whole idea behind the different flavors and how they mirror the seven deadly sins was really interesting. I wanted to push that concept to the fullest, so I decided to go for a gothic aesthetic. The target audience for this cookie dough brand would most likely goth-lovers and expiremental younger people.
Horizontal Logo
Brand Board
Packaging Design
To support the unique idea behind doughlicious' flavor names, I created matching packaging. Each cookie dough flavor has its own unique color to reflect and symbolize the idea behind the flavor.
Other Collateral
