Doughlicious
Doughlicious is an edible cookie dough business created by two best friends. The ambitious pair wanted their devilish cookie dough to reach new audiences and to do so, they needed a new logo with eye-catching packaging. The brand’s standout point is its seven flavors named after the Seven Deadly Sins (Lust, Gluttony, Greed, Sloth, Wrath, Envy, and Pride). No wonder it’s “good as hell”!
The Logo and Branding
Logo Variations
Packaging Designs
To support the unique idea behind doughlicious’ flavor names, matching packaging was created. Each cookie dough flavor has its unique color to reflect and symbolize the deadly sin behind the flavor.
Doughlicious Website
A website was needed for customers to purchase cookie dough. Doughlicious.com provides consumers a hot hub to shop for dough and even branded merchandise!